synthesys internal · july 2026
name the platform.
All our products will live under one new brand. We want your idea for its name.
Good ideas win money. Simple.
what is this?
Synthesys makes software since 2004. You know our products: CRM, school ERP, exam software, payroll.
Now all these products will live under one new brand. One platform. One name for everything we make.
We want your help to choose this name. Good ideas win money.
read this before you think
- Synthesys stays the parent company. It is 20+ years old. People trust it. The new brand sits under Synthesys.
- Every product gets a simple word after the platform name — crm, assess, enroll, payroll. The word says what the product does.
- Never an industry word. "____ school" is wrong. "____ enroll" is right. Today we sell to schools — tomorrow, other industries also. The name must not lock us in.
- Who buys our software? Business owners. Directors. School management. Serious people who pay real money.
- So the name must sound serious and professional. Not cute. Not funny. Not like a game or a toy. No dark or scary feeling.
prizes
-
1
₹15,000
name
Your name is better than our secret name AND passes all checks.
-
2
+₹6,000
story
Your name wins (#1) and we also use your story.
joins with prize 1 -
3
+₹9,000
logo
Your name wins (#1) and we also use your logo idea.
joins with prize 1 -
4
₹6,000
tagline
We use your tagline. Open even if no name wins.
-
5
₹4,500
explain the platform
We use your lines.
-
6
₹1,500
best name on the short list
Your name was good but did not pass the final checks.
Prizes 2 and 3 join with prize 1. One person can win name + story + logo = ₹30,000 total.
Prizes 4, 5, 6 are separate. You can win them even if we keep our secret name.
how we will judge a name
Six tests, in this order:
easy to say. easy to write.
A person hears the name one time — they must say it correctly and write it correctly. This must work for Indian speakers AND for foreign accents: if an American or British client says the name and it becomes funny or wrong, the name fails. We will test the final names with real people.
no school or exam words
The platform will go beyond education later.
sounds right with product words
Say it loudly: "____ crm", "____ assess", "____ payroll". It should sound natural.
serious and professional
A school director must trust this name with their institution.
looks good in small letters
We will always write the brand in lowercase. Write your name in small letters and look at it.
it has a meaning
The best names have a story behind them.
then, the final checks — no prize without these
- The .com domain AND the .in domain must be free (nobody owns them, normal price).
- The trademark in India must be free — and no other company should hold a similar mark. A trademark fight costs big money. We only take a name with a clear, empty field.
- No other company or product already uses this name, or a name that sounds the same.
- Social media names should be mostly free.
the categories, one by one
1 name maximum 3 ideas
Your name for the platform. With every name, also write one line: how to say it (pronunciation).
2 story write it with your name
Why this name? What does it mean? Why does it fit a platform that runs businesses? How will you explain the name to a customer in 2 sentences? A name with a good story beats a name that only sounds nice.
3 logo an idea, not final art
Do not worry about drawing skills. Draw on paper and take a photo. Or simply describe your idea in words. We judge the idea. If we choose it, a professional designer will draw the final version.
Rules: it must work very small (like a browser tab icon). No dark colors. It must be your own idea — no images from Google, no copying, no AI-made pictures.
4 tagline maximum 2 ideas
A tagline is one short line under a brand name. Example: Nike — "Just Do It". Write the platform's promise to a business owner, in one line. Do not put the platform name inside it (the name is not decided yet!). English, Hindi, or Hinglish — all are welcome. It will also go on official documents, so it must look proper there.
5 explain the platform maximum 2 ideas
Write 2 or 3 lines. Imagine a school director is in front of you. They are deciding: can I trust this platform with my school? Explain why the platform exists and why they are safe with us. Simple words. No technical terms.
rules
- Who can join: every Synthesys employee.
- Your own work. You can use AI tools for getting ideas. But the final entry must be your own choice and your own words. For logos: no stock images, no copying, no AI-generated final image.
- Ownership. When you submit an idea, the idea belongs to Synthesys Solutions Pvt. Ltd. This is true even if you do not win. The prize money is the payment for this. The company can use your idea, change it, or not use it. This is normal for every naming contest — the company must legally own the name it registers.
- Judges. The judges' decision is final. A category can have no winner. Example: if no name is better than our secret name, the name prize is not given.
- Keep it secret. Do not share this contest, your entries, or the results outside the company until the brand launches publicly.
- When we pay. Prizes 4, 5, 6 — on results day. Prizes 1, 2, 3 — after we finish checking the winning name (domains, trademark, internet search). This checking takes some days.
dates
contest opens
right now
last date
sunday 19 july
11:59 pm
short list + testing
monday
results
monday onwards
You can change your entry any time before the last date.
your entry
Your draft saves automatically in this browser. You can close the page and come back — it will still be here. Nothing goes to the company until you press Submit.